P R o j e c t
Anne-Marie Barton Collection
S e r v i c e s
Digital Campaign Design, Email Design, Social Media, Paid Advertising, Web Banners, Landing Page
A multi-channel campaign introducing the Anne-Marie Barton collection at Visual Comfort & Co. The launch included a series of promotional emails, paid digital advertising, and web experiences designed to highlight the designer’s organic-modern aesthetic while driving product discovery across key touchpoints.
E m a i l D e s i g n
Introducing the collection through a cohesive email narrative.
A series of four promotional emails were designed to introduce the Anne-Marie Barton collection and highlight key product families. The campaign began with a broad overview of the designer and her aesthetic, followed by focused product spotlights that reinforced materiality, texture, and form across the collection.
The campaign was designed as a cohesive system, with each touchpoint reinforcing the collection’s material richness and sculptural forms while maintaining consistency across formats and platforms.
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P A I D D I G I T A L
Extending the campaign across digital platforms.
A suite of paid digital assets was developed to expand the campaign across multiple platforms and placements. Designs were adapted for feed, story, and carousel formats, balancing consistency with flexibility while maintaining the collection’s visual language and emphasis on materiality and form.
W E B B A N N E R S
A responsive system built for digital placement.
A range of web banners was designed across standard sizes to support the campaign across digital placements. Both static and animated GIF executions were developed to increase visibility and engagement while maintaining clear hierarchy and consistency across formats.
W E B L A N D I N G P A G E
Translating the campaign into a curated web experience.
A dedicated designer landing page was created to showcase the collection within a retail environment. Custom layouts and curated product groupings highlighted key pieces, incorporating grid-breaking moments to guide exploration and reinforce the campaign’s visual narrative. The collection was further promoted through a homepage hero and supporting placements, extending visibility across the broader site experience.
Landing Page Design by Alison Lato
Art Direction + Homepage Artworks by Kyle Clark
Art Direction + Homepage Artworks by Kyle Clark
